I Have a Giftcard

I’m obsessed by this Starbuck’s phenomenon. What cultural miscue has made this such a place of desire? Why are we as a society so drawn to commercialism and familiarity? Is that it? Is it just familiarity? Fast food chains and the like used to boast the added benefit of being cheap, as well as familiar and comfortable, but Starbuck’s differentiates itself from that mold. Cheapness has never been one of its virtues. It’s taken the opposite route, and yet still inspired such… devotion?, from its customers. Maybe there’s something in the coffee. Something that blinds us to all else. That erases doubt and fear and suspicion, and inspires loyalty and blind devotion. But if real coffee houses go under and are put to flight, leaving only this corporate icon, well then I’ll… I’ll… I'll be a very, very sad individual. Yes. That’s it.

That’s exactly what I’ll be.